Pubcon Las Vegas 2008 Day 1 – Conference Introduction by Brett Tabke
By Benj Arriola - Posted on Wed Nov 12, 2008Introductions are not meant to be long, and so was Brett Tabke’s conference introduction to Pubcon 2008. It was not long but not too short either. With the ongoing economic condition, Brett shared his concerns on how much people will attend the conference as many companies have been saving a lot Brett has express his delight in seeing more than 1,000 attendees to this conference.
For a quick showing of hands, he asked how many people has seen a decrease in sales and how many has seen an increase in 2008. As how I expected to see more hands of an increase, I was surprised to see almost like an equal amount raised their hand that has seen a decrease. And when I raised my hand when asked who has seen an increase in sales in 2008, the people that has seen a decrease who were sitting near by seemed to be surprised also that such companies existed. He then asked the people who were optimistic to see things to get better and there seem to be some significant amount of about half probably.
My Personal Reaction to the Pubcon LV 2008 Conference Introduction by Brett Tabke, CEO of Webmaster World
Now this is nothing that Brett mentioned, but in my personal opinion, why we did see an increase in sales, I believe we should even see more. Because as the economy goes bad and companies want to save more, spend less and earn more, they make marketing decisions wisely, having minimal cost with maximum gain.
Thus if you want to make more money, you think of the cheaper marketing methods but with the best ROI. Now look at the cost of TV ads, radio ads, print ads and internet marketing. Internet marketing so far still seems to be underrated and is the cheapest among all marketing media. And when you do PPC and SEO, your audience is so targeted, that conversions seem to be better than in the other media. Companies that do all types of marketing mediums, may naturally choose SEO/PPC to earn the most and spend less. Very important during these times of crisis.
But then again, in smaller companies, some really do not have budgets for TV Ads, Radio Ads, or Print Ads, because they are a smaller company and really relies on Internet Marketing alone. If they are affected by the economy and needed to cut on cost, probably this has affected their SEO/PPC budgets as well which has also affected their sales.
I have no official study on this, but this is my guesstimate why there seemed to be a 50:50 split of the audience saying their sales increased and others their sales decreased. SEO/PPC companies with bigger clients has seen the increase. While SEO/PPC companies with smaller clients has seen the decrease.
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