Shawn Rorick is the Director of Marketing of Cirque de Soleil, RSD. Totally un familiar who he was, thinking because it was my first Pubcon, as he continued to talk, I think I was not alone. It seems he is a Pubcon veteran but was a first time keynote speaker. Although it was his first time, I must say he did a good job.

He basically compared oldschool marketing and current day Internet marketing. Continue reading →

Introductions are not meant to be long, and so was Brett Tabke’s conference introduction to Pubcon 2008. It was not long but not too short either. With the ongoing economic condition, Brett shared his concerns on how much people will attend the conference as many companies have been saving a lot Brett has express his delight in seeing more than 1,000 attendees to this conference.

For a quick showing of hands, he asked how many people has seen a decrease in sales and how many has seen an increase in 2008. Continue reading →