Is SoftwareProjects.com smart or stupid? – Google PPC Ads with no title
By Benj Arriola - Posted on Sat Feb 10, 2007As I was checking the curent rankings for the keywords: search marketing specialist on Google, I noticed something on this page for the sponsored results, one of the PPC ads had no title. My initial reaction was: “How stupid is that?”
I tried to click on the ad just once, and it did not work, I tried it again just because it did not work, and still it did not work. The ad actually does not work! No title, no clickable text. Although my initial reaction was saying “how stupid is that?” I started to think it looks like a smart idea as well. There are many companies that still gets sales done over the phone. It is that human aspect of verbal conversations that can close the deal. And since it only had this description:
Internet Marketing Leader. Est 1998
Call for Free Analysis 800-218-1525
www.SoftwareProjects.com
indeed it is not clickable, but hey, it’s callable. And this is a PPC ad and since you you can’t click on it, then they pay for nothing. If telemarketing works best for them, then they get free exposure on the ad without paying since they get no clicks. And as for the URL, there are many people today knowledgeable of copy and paste, if they were really intrigued in visiting the site, the would really do a copy and paste of the URL and just place it in the address bar of the browser. This can even add as an extra qualification of interest since the potential client really went through the extra effort of doing a copy and paste as they are really wanting to visit the site. Although I thought the idea was stupid at first, now I think it was clever. But what we don’t know is what is Google’s reaction on this? I actually thought Google would not allow blank titles in PPC ads and I am still quite unsure how this was done. So what do you think? Stupid or smart idea?
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